A brand is a set of expectations, memories, stories, and relationships that, when taken together, account for a consumer's decision to choose one product or service over another.Īnd that philosophy - that a brand is more than just a cool design or an interesting logo - drove the strategy for this project. And to an extent, that’s how our Dragons thought about our brand, too. When most people think about a brand, they immediately think about the logo - the swoosh, the apple with the bite taken out of it, the curlicue G and E that are reminiscent of a lightbulb filament. And that affection is underscored by how passionately we identify with being part of this team. As Dragons, we love our company and our culture. I know this is pretty common at tech companies, but at Komodo, it signals something deeper. Walk into our offices (back when you could do such a thing) and you would see many people wearing Komodo gear each and every day. TL DR: We’ve changed almost everything about our brand except the name.Īt a company offsite back in January, I was asked, “what was the most difficult decision you had to make since taking this role?” Without hesitation, I answered, “deciding whether or not to evolve the brand.”
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |